Name: Dean Averies
Job title: Director, Beard Construction
What I do: I am a director at Beard and lead the business’ 110-strong team of built environment professionals based in Oxford.
Why I got into the property industry: I started working for Beard as a trainee after leaving school at 16. They were prepared to take a chance on me as a teenager and have supported my progression through several roles over the past 37 years. What attracted me to construction was the variety in the industry – no two days are the same. I meet different people, from clients and stakeholders to site teams, all with unique skills and approaches. I knew I didn’t want to be behind a desk all the time, and construction offered the perfect mix of onsite experience and office-based work.
How I did it: I sent hand-written letters to about 50 companies asking about opportunities to work with them. Beard was the only one to offer me a chance at that time and if it weren’t for them, I may not have worked in the construction industry.
My first proper job: My trainee estimator role at Beard was my first job! I started in 1988 and have remained with the company ever since, which I think is testament to the culture and opportunities within the business.
My first big break: Alan Beard [former company managing director] offered me a chance to work for the company and supported me throughout my career. I will always be grateful for that.
My inspiration(s): Alan Beard was also one of my biggest inspirations. As a leader, he had a way of making you feel like you were the most important person in the room, no matter your role or experience. He knew everyone in the business by name and always made time for his team.
The biggest challenge I’ve encountered to date: In my late teens as a trainee estimator, when I was still developing my skills, I remember being totally overwhelmed when asked to price a single-storey flat roof extension – it was the biggest job I’d ever been given. I was advised to break it down into bite-sized chunks that I understood – the footings, the walls, the joists and so on – all adding up to something more manageable. I still remember the feeling facing what was then my biggest challenge, and still use that advice today when approaching challenging situations.
My greatest achievement/proudest moment to date: Playing my part in growing a successful business is one of my greatest achievements. Beard is now a 350-strong team, operating from five offices with a £200m turnover, all achieved while staying true to our values as a family business. I’m also extremely proud of how Beard continues to nurture young talent, developing skills, providing opportunities, and building loyal, valued teams. Seeing this legacy carry on, especially with my son Corey initially as an apprentice carpenter, is incredibly rewarding. My brother, David, also works for the firm as a contracts manager in Swindon, and we’re proud to be continuing Beard’s family-firm ethos.
The biggest misconception people have about the property industry: Many assume that construction careers are limited to just builders and architects. I attend a lot of careers events and it always surprises me how little young people know about the huge range of roles available – they can normally only name a few. Better careers advice would help with this. We try to play our part too by engaging with schools and colleges, welcoming students on to site, and showcasing our people and their skills. Another misconception is that construction lacks professionalism. In reality, it’s an industry driven by committed, talented and enthusiastic people who care about what they do.
My biggest bugbear about the industry/the one thing I would change about the industry: One thing that stands out is how the speed of technology, while a benefit, can sometimes lead to reactive decisions where wider impacts aren’t fully considered. For example, in the past, changes to plans took weeks, giving time for thoughtful and thorough review by multiple consultants and contractors. Now it’s instant, and that pace can occasionally compromise the process.
Why I’m so passionate about DE&I: I care about DE&I because I’ve seen how opportunity shapes lives – Beard gave me mine. I’m proud of our efforts to open construction to all by hiring apprentices and showing young people what’s possible. We value diversity and equal opportunities, creating a culture where everyone thrives, backed by our Investors in People Gold status.
Why I’m so passionate about ESG: To me, ESG means creating a lasting impact, something Beard has championed throughout our history. As a company, we’re cutting carbon emissions and targeting a 5% yearly reduction, building sustainably for the future. Our new Social Value Framework, launched in 2024, drives this direction. Our aim is to raise £500,000 for charities by 2030, inspire 30,000 young people, boost local communities, and strive towards environmental goals.
Where I’d like to be in five years’ time career-wise: I’d like to be continuing to work in my current role, as it’s a job that I love. But within the role, I’m keen to explore more opportunities to develop young talent and support training initiatives. It’s such a rewarding industry to work in and to share some of that with a new generation of professionals, as mentors did with me, would be a real full-circle moment.
Who I’d invite, living or dead, to a dinner party: Glenn Hoddle, former football player and manager who guided Swindon Town to promotion to Division One. He got the very best out of his players, which I really admire. Bruce Lee, a trailblazer in martial arts, a sport that I’m passionate about. Winston Churchill, who I believe is one of the greatest leaders this country has ever seen. Ricky Gervais, simply an absolute hero of mine. And my father, who I lost in my 20s. I’d love to have a pint with him. Let’s hope they all get on.
What I do in my downtime: I’m a Swindon Town Football Club season ticket holder and have been a die-hard fan for over 40 years! I’ve also practiced karate for over four decades too. I run my own club and also train at another club a couple of times a week. As well as the fitness, I think it teaches respect and discipline.
The job I’d be doing if I was not doing this: Perhaps inspired by my son, I’d be a carpenter. It’s a versatile and well-respected trade and I think it would make for a rewarding career.
My advice for someone just starting out: Take every opportunity you can to learn and grow. I’d encourage young people to seek out companies with the right values and culture that will support them with on-the-job training and career development – it can shape your entire future.
My motto/mantra: Alan Beard always told me to focus on getting the basics right. Attention to detail has always been a priority for Beard, and this approach has stayed with me throughout my career.
