Lone Design Club (LDC) is opening an immersive pop-up space within Fenwick’s Bond Street store next month.
The LDC platform, which celebrates independent designers, will run the ‘Lone Design Club x Fenwick’ pop-up from 12 September to 16 October.
The ‘store-within-a-store’ will have an “unwavering focus on sustainability”, with an array of independent designer pieces, interactive workshops and a series of events that “seamlessly blend creativity with conscious consumption”.
Rebecca Morter, founder of Lone Design Club, said: “Our collaboration with Fenwick is a testament to the power of unity within the fashion world. By merging the essence of Lone Design Club’s innovation with Fenwick’s legacy, we’re creating an experience that truly reflects the dynamism of independent design.”
Leo Fenwick, head of brand and community at Fenwick, added: “Fenwick has always prided itself in looking to the future by embracing change to guarantee a more sustainable and innovative customer experience.
“This collaboration with Lone Design Club is one we are very proud of and is the latest in a long line of ethical and responsible business initiatives by Fenwick, ranging from our partnership with CLOAN fashion rental and vintage luxury clothing shop OOTO London to local community-based projects, such as the Fashion Future Makers programme in partnership with the Graduate Fashion Foundation, to platform student designers from Kingston and Northumbria university.”
