Technology company Darabase has launched a global property inventory platform for AR advertising campaigns.
The darabase.io. platform enables property owners to register their Property’s Digital Rights (PDRs), set rules about what digital content can be displayed in their locations, and generate additional income from AR advertising.
Darabase’s proprietary algorithm estimates the potential value a property could create from immersive advertising and it then estimates the incremental asset value from PDRs. These rights are then registered as a secure token on the Polygon Blockchain.
Dominic Collins (pictured), chief executive officer and co-founder of Darabase, said, “Property Digital Rights protect real estate from unwanted AR advertising, and can create additional value and revenue for owners. Augmented reality isn’t the future, it’s already happening at scale. This year Statista estimated the global digital advertising market to be valued at $680bn, a growing proportion of this is shifting to immersive AR media. Darabase exists to enable this transition to happen by providing a framework for AR advertising that is legal, brand safe that gives consumers a great experience.”
Property owners can register their portfolios and claim their PDRs on the Darabase platform via this link from today, with the first 1,000 properties registered on the platform free for a limited time.
