Retailer JD has more than doubled its store footprint at Hammerson’s Bullring & Grand Central scheme in Birmingham.
The new 27,500 sq ft store is the brand’s biggest UK opening this year and features dedicated clothing sections for Adidas, Nike, Under Armour, The North Face, and Berghaus, as well as an extensive selection of footwear and accessories.
Toby Tait, director asset management at Hammerson, said: “JD’s upsize is a testament to the attractiveness of Bullring & Grand Central and the continued ‘flight to quality’ we are experiencing across our portfolio, with high-profile brands seeking the very best locations. Our strong pipeline demonstrates the success of our strategy and the confidence we have in evolving and future proofing our assets to attract the best quality brands and concepts.”
James Air, director – head of group acquisitions at JD, added: “We can’t think of a better way to celebrate two decades of JD at the Bullring than opening a fantastic new flagship store. We’ve seen the buzz and demand JD has generated, so building such an impressive new store will bring even more of the world’s best brands to the destination’s many visitors. It’s been a great twenty years for us at Bullring, and we’re looking forward to the next twenty being even better.”
