Smash burger restaurant chain Boo has signed for a 2,000 sq ft unit at Merry Hill shopping centre.
The brand, which opened its first site in Leicester city centre in 2017, operates sites across the UK and internationally. Its Merry Hill site will have space for 60 diners and is scheduled to open this spring.
Alistair Winning, asset manager at Sovereign Centros from CBRE, said: “Given the importance of Merry Hill to its community, as the premier regional mall in the West Midlands, we’re always looking to support native brands, and locally-founded Boo opening here is evidence of that.
“We have made great strides in diversifying our dining options at the destination, and Boo will bring yet another top-tier fan-favourite restaurant to complement our other recent additions, placing them amongst national powerhouses like wagamama and ASK Italian and the upcoming arrival of Wingstop. We look forward to Boo opening at Merry Hill, as we put the finishing touches to the new leisure quarter.”
Juan Fernando, marketing manager at Boo, added: “The foundation of Boo came from a family partnership, striving for innovation in dining experiences and taste. It is important for us to maintain a strong base in the Midlands and the announcement of our upcoming Merry Hill restaurant is a testament to this. The destination has a strong, dedicated community, aligning with our values at Boo as a family-oriented business, and offers a dynamic location for our next restaurant. We can’t wait to bring our delicious, fresh food and first-rate service to visitors at Merry Hill, and we know they’ll love the Boo experience.”
JLL, Time Retail Partners and Font Real Estate represent Merry Hill. SPACE Retail Property Consultants acted for Boo.
