The UK Apartment Association (UKAA) has rebranded as the Association for Rental Living (ARL).
The association said the name change highlighted the breadth of the purpose-built rental living sector it represents in the UK and the growth of rental living internationally.
Brendan Geraghty (pictured), CEO of ARL, explained: “The UKAA brand was appropriate when the organisation was first formed, primarily serving members of the BTR apartment sector in the UK. That sector is maturing and growing in scope and the increasing investment in, and demand for, other types of purpose-built rental homes has meant the ‘Apartment Association’ brand is longer descriptive of the wider living sector the organisation represents.”
He added: “Embracing the brand values of ‘energetic leadership, empathy and community and education and empowerment’, the ARL seeks to accelerate change in the build-to-rent sector, driving growth, dispelling myths, and championing collaboration to create a thriving living environment. Through advocacy, education, events, and a united voice, we spearhead the global transformation of rental living, redefining the very concept of living.”
