BAME in Property has unveiled a new name, brand and expanded purpose.
From henceforth, the organisation will be called ‘PREACH Inclusion’ (standing for ‘Promoting Race, Ethnicity and Cultural Heritage’) and will not only promote racial, ethnic and cultural diversity across the built environment sector, but will also support the sector towards greater intersectional inclusion.
PREACH Inclusion will build on BAME In Property’s existing services, which include corporate and individual memberships, events, a job promotion board, consultancy, community engagement strategies, as well as support on industry educational campaigns.
Priya Aggarwal-Shah (pictured), founder and director of PREACH Inclusion, said: “BAME in Property is something I have been so proud of, but in recent years we’ve seen first-hand a greater interest in anti-racism, and people using ethnicity and cultural heritage as a mode of identification. Our new name, PREACH Inclusion, reflects our desire to do more, to have a greater impact and to recognise that personal identity can come not just from race, but through the intersection of race, ethnicity and cultural heritage.
“We know that talking about race, ethnicity and identity can, for many, be daunting. Our mission is to act as the industry’s critical friend and guide – and to be disruptive when needed. Why? Because ultimately inclusive corporate workplaces deliver diversity of thoughts – which in turn breeds greater innovation, creativity, and more successful places. Through tailored services, creative analogies, and strategic advice, we’re helping companies PREACH Inclusion as a key part of their overall company strategy – not just an afterthought.”
