Mallcomm has launched a new AI-powered sales collection and data insights platform to help property owners collect and analyse sales data in real-time.
The platform has been developed to support the increased adoption of turnover-based leases by UK retail, leisure and hospitality businesses.
Mallcomm said the new platform enables property owners to collate and integrate all data on sales volumes and densities on a monthly, weekly or daily basis in “one seamless digital process” with thousands of occupiers. It allows property owners to instantly see sales and operational performance across all properties, zones, brand categories and individual businesses.
The platform also has the capability to collate and analyse a range of operational data including car parking, energy usage, footfall and lease expiries.
David Fuller-Watts (pictured), chief executive of Mallcomm, said: “Over the past few years the traditional ‘landlord-tenant’ relationship has been reset as property owners and retailers have had to work much more closely together to attract visitors and deliver a better experience. This new commercial partnership is increasingly based on turnover-linked rents, but this model relies on transparency on both sides and accurate real-time data so assets are managed to optimise sales performance.
“Our new AI-powered platform is a game-changer in creating a seamless process for data collection, giving property owners a real-time analysis of sales performance as well as a future forecast. This will inform how an asset is managed, how the retail and leisure mix is curated and help create more dynamic and successful places. It will also unlock a deeper understanding of asset performance and valuations.”
