Next has agreed a significant store upsizing deal at Bluewater shopping centre in Kent.
The retailer is relocating from its existing 44,600 sq ft store into a 133,000 sq ft space currently occupied by House of Fraser.
The new state-of-the-art store will support Next’s omni-channel strategy and will feature men’s, women’s and children’s clothing alongside homeware and a café. Next will also relocate the American based global beauty brand, Bath and Body Works, into a 2,000 sq ft neighbouring store.
Pablo Sueiras, head of brand account management at Landsec, said: “The best brands are investing in bigger, better stores in prime locations. Next is at the forefront of retail innovation which has made it one of the most in demand brands among consumers. Next’s new store will transform a department store into a new destination within Bluewater and enhance the shopping experience for the millions of guests who visit each year.”
