Name: Beth Starling
Title: Chair of the BCO NextGen Committee London and the South East and interior designer at WILL+Partners
What I do: As an interior designer at WILL+Partners, I lead projects that transform conceptual designs into vibrant, human-centric spaces. My role is a dynamic fusion of creativity and practicality. Primarily, I create workplace strategies that nurture productivity, foster connection, and help people reach their full potential.
Why I got into the property industry: My journey into the property industry was inspired by a lifelong passion for nature and the arts. As a child, I spent countless hours outdoors, which gave me an appreciation for the way environments can evoke emotions and shape our experiences. This sparked a fascination with design’s ability to create beautiful, emotionally resonant spaces. The property industry offered a unique opportunity to bring this vision to life and I chose interior design to merge these passions with practicality.
How I did it: My path into the property industry began with an art foundation course, where I discovered a passion for 3D design and textiles. This led me to pursue an architecture degree, providing a hands-on experience in the design process. I then completed a masters in interior design at Brighton University, where I was awarded the WILL+Partners Design Prize. This achievement marked the start of my journey with the company. The mentorship-apprenticeship approach at WILL+Partners has been instrumental in my growth, fostering a culture of continuous learning and collaboration. Additionally, my involvement with the BCO NextGen has allowed me to connect with like-minded professionals, driving innovation and thought leadership in the industry.
My first proper job: My first role was at WILL+Partners, a seamless transition after completing my studies and being part of the WILL Academy. The academy provided a unique mentorship-apprenticeship experience, equipping me with the courage, confidence, and knowledge base to enter the industry directly from university.
My first big break: My progression from a new starter to leading a high-profile project for a major client in banking. This was a defining moment as I was entrusted with overseeing the project from conception to completion. Engaging with stakeholders at the board level was initially daunting, but the experience gave me a sense of confidence that I’ve carried to this day.
My inspiration(s): The intricate patterns of nature, the elegance of art, and the beauty of well-crafted spaces all remind me of the potential for design to make a real positive impact on people but also promote sustainability and harmony.
The biggest challenge I’ve encountered to date: One of my greatest challenges is finding the time to continue inspiring the next generation through my role as chair of BCO Next Gen. I am deeply committed to providing the same opportunities that have been instrumental in my own success, such as the mentorship and apprenticeship programs offered by the WILL Academy and the BCO.
My greatest achievement/proudest moment to date: I am incredibly proud of the substantial personal and professional growth I’ve achieved as a young designer. Today, I have the privilege of leading projects for Fortune 500 companies. I’ve also managed to pay this forward by mentoring others which has been profoundly rewarding, helping to guide and empower the next generation in the built environment. It’s a testament to the positive change that can occur when we invest in each other’s growth and success.
The biggest misconception people have about the construction industry: One of the most significant misconceptions about the construction industry is that it’s merely about building structures. In reality, this industry has the profound power to shape the very fabric of our communities, drive sustainability, and deliver social value that resonates across generations.
My biggest bugbear about the industry/the one thing I would change about the industry: As a young designer, I’m excited about the potential for innovation and sustainability in the built environment. One area where I think we can make a real difference is by embracing the circular economy more fully. I love the idea of reusing and refurbishing existing spaces and materials to create something new and beautiful. It’s not just about reducing waste; it’s about unlocking creativity and finding new ways to tell stories through design.
Why I’m so passionate about DE&I: As a young woman in the property industry, I’m deeply committed to promoting equality and encouraging individuals from all backgrounds to pursue their ambitions. I firmly believe that a more diverse industry will lead to more innovative and effective solutions, ultimately enriching the built environment. I have helped to kick start initiatives such as WILL+Partners Empowering Women in Design Networking Series, to encourage more collaboration and growth.
Why I’m so passionate about ESG: It offers a powerful framework for the built environment to have a positive impact on both the environment and communities. It also has the potential to unite different sectors through shared values and goals, fostering a more sustainable and equitable future.
Where I’d like to be in five years’ time, career-wise: In five years, I envision myself in a national leadership role, inspiring the next generation of designers and architects across the UK. As chair of the BCO NextGen Committee for London and the South East, I’ve had the incredible opportunity to collaborate with other young professionals shaping the future of the built environment. As I progress in my career, I’m excited to expand this impact further.
Who I’d invite, living or dead, to a dinner party: I would choose Sir David Attenborough. His life’s work has been a constant source of inspiration for me, not just because of his groundbreaking documentaries but also due to his tireless advocacy for environmental conservation. Attenborough’s ability to connect people with nature, highlighting the beauty and fragility of our planet, is truly remarkable.
What I do in my downtime: Spending time with my horse; it’s a great way to unwind. There’s something so peaceful about being outdoors and enjoying the simple things in life. I also love catching up with friends over coffee or trying out new restaurants together. Sharing good food and conversation is one of my favourite ways to spend time. It’s all about finding balance and doing things that put a smile on your face.
My advice for someone just starting out: For those entering the industry, I recommend building a strong online presence and networking through organisations like the BCO. Never underestimate the value of mentorship and maintaining a healthy work-life balance. It’s also crucial to stay curious and open to new opportunities, as they often lead to unexpected growth and learning.
My motto/mantra: “Trust the Process” – I say this to myself every day.
