Sportswear and outdoors retailer Columbia has signed for a 2,210 sq ft unit on a 10-year lease at London Designer Outlet (LDO).
The store, which is due to open this autumn, will stock a mix of activewear including jackets, hiking gear and shoes for men, women and kids.
US-based headwear and accessories retailer New Era has also joined the line-up at LDO after signing a five-year lease on a 1,339 sq ft unit.
In addition, LDO has signed new lease agreements with sportswear brands Asics and Champion, which have relocated to new spaces, taking 1,818 sq ft and 1,640 sq ft respectively.
Matt Slade, retail director at Quintain, said: “It is great to welcome Columbia and New Era to LDO as we continue to grow our offering. Global and British fashion, sports, lifestyle and homewares brands perform incredibly well here, consistently outperforming their regional counterparts, and this is evidenced by Asics and Champion both signing new deals.
“With the recent ‘healthy lifestyles’ trend showing no signs of slowing down, we are confident Columbia and New Era, with their extensive ranges of fashion-forward activewear, will become firm favourites amongst our shoppers, particularly for our repeat visiting families customer group where sport and outdoors pursuits are a key focus.”
