Guinness World Records has agreed a deal to open its first permanent entertainment venue in the UK at The O2 in London.
The new 25,000 sq ft attraction is set to open in late 2026 on the lower level of the scheme.
The venue will combine competitive socialising with the opportunity to break more than 50 official Guinness World Records across six challenge areas. It will also feature a themed food and drink offering and a souvenir shop.
Alistair Wood, executive vice president, real estate and development at AEG Europe, said: “As the world’s most popular music, entertainment and leisure destination, we are delighted to be the location of choice for Guinness World Records’ first permanent UK venue. The O2 has played a leading role in the emergence of competitive socialising nationally and this new concept elevates our offer to another level, delivering an iconic, nostalgic and family-friendly favourite to London. We have no doubt that the new venue will be a huge hit with our visitors and look forward to welcoming a new stream of record breakers to The O2 next year.”
Paul O’Neill, vice president, entertainment at Guinness World Records, added: “The O2 is one of the most iconic venues in British culture, making it a perfect home for us. Guinness World Records: London doesn’t just celebrate record breaking, it gives every visitor the unique chance to step up, take part and potentially become a world record breaker themselves. Unlike any other experience in the UK, we’re offering people the thrill of making history and we can’t wait to welcome the public next year.”
LM acted on behalf of The O2 on the deal and Savills acted for Guinness World Records.
