Royal London Asset Management Property has let a circa 5,800 sq ft store at its Mayfair Quarter scheme on New Bond Street in London to Swedish luxury fashion house Acne Studios.
The brand, which is renowned for its design-led retail concept, will occupy a prime corner position at the junction of New Bond Street and Brook Street.
The 1.3-acre mixed-use Mayfair Quarter scheme is bounded by New Bond Street, Brook Street and Avery Row.
Moira Hamilton, senior asset manager at Royal London Asset Management Property, said: “We are thrilled to welcome Acne Studios to Mayfair Quarter. This flagship is an important addition to Bond Street and follows recent lettings to Peter Millar and Dunhill. These brands strengthen our ambition to create a destination where visitors can experience leading luxury names in one place.
“Acne Studios’ experiential approach to retail aligns perfectly with Royal London Asset Management Property’s vision to create a world-class destination that blends heritage with modern luxury. Securing Acne Studios for this prominent corner unit reflects our approach to curating a diverse mix of international retailers that complements the character of Mayfair.”
Anthony Selwyn, co-head of global retail at Savills, which alongside Colliers advised Royal London Asset Management Property on the letting, added: “This part of Bond Street is set to evolve dramatically in terms of brand profile, much like the transformation seen between Grosvenor and Bruton Street. Acne Studios represents a landmark brand that will help drive and accelerate this change, reinforcing Bond Street’s position as one of the world’s leading luxury destinations.”
Acne Studios was advised by Leslie Perkins.
