The 123-year long leasehold interest in 28 Berkeley Square in London’s Mayfair has been put up for sale with a guide price of £27.5m.
The Grade II listed Georgian townhouse extends to approximately 10,131 sq ft across lower ground, ground and four upper floors and features a first floor balcony overlooking the square.
Constructed in the early 1820s by Thomas Cubitt, the building has evolved from an aristocratic residence to the home of the Parker Gallery in the mid-20th century, the Morton’s Club in the 1970’s and it most recently operated as the Louis Vuitton Hotel.
Paul Gummer, partner, London office capital markets at Cushman & Wakefield, which alongside Northstar Property Partners has been appointed to market the building, said: “This is one of the most recognisable hospitality assets in Mayfair overlooking one of London’s most coveted garden squares. Its combination of heritage, scale, licensing, flexibility and global brand appeal makes 28 Berkeley Square one of the most desirable leisure and hospitality sales of the year.”
Matt Ashman, partner, head of leisure and restaurants at Cushman & Wakefield, added: “28 Berkeley Square sits at the very top of what the Mayfair market can offer a luxury operator. This is an intimate, discerning proposition for an owner operator who wants to make a real impact with a select clientele. The Cubitt provenance, setting and calibre of neighbours give it a quiet authority, while the scale and licensing mean it can flex. Opportunities to both own and create something this special come to market once in a decade at most.”
