Immersive gaming experience operator Activate has signed a 15-year lease on a 10,000 sq ft unit at The Arch Company’s 61–62 Albert Embankment site in London.
The brand, which is operated by We Do Play, blends physical gameplay and digital interaction to offer a new type of competitive socialising.
The Albert Embankment arches site, which is located near Vauxhall station, was formerly a vacant motorcycle showroom.
Richard Beese, co-founder of We Do Play, said: “Vauxhall offers everything we look for, excellent transport links, a strong residential base, and a vibrant cultural scene. It’s a perfect home for Activate, and we’re excited to bring our experience to this community.”
Paul Bugeja, from Colliers’ licensed and leisure team, which acted for The Arch Company, added: “Activate choosing Vauxhall is a strong endorsement of the area’s evolution and resonates with Archco’s vision for the Albert Embankment. These arches offer a rare combination of scale, visibility, and connectivity, and that’s exactly what these leisure brands looking to expand in London are looking for.”
