Asian dessert brand Honeymoon Desserts has signed for its first European flagship site in London.
The company has taken 1,303 sq ft at 33 Shaftesbury Avenue in the heart of the West End.
Olly Eades, associate in Central London retail at Savills, which advised Honeymoon Desserts on the deal, said: “Shaftesbury Avenue provides the perfect location for Honeymoon Desserts’ first European site: just last month we saw tens of thousands of people flock to this vibrant destination in celebration of the Chinese New Year, and international tourism in the West End has almost recovered to pre-pandemic levels. The new site will be an excellent springboard for its UK expansion, as it looks to strengthen its presence in this new market.”
Callum Mortimer, partner at Four & Co, which acted for the outgoing tenant on the letting, added: “Honeymoon Desserts matches the demographics and customer profile on Shaftesbury Avenue and I have no doubt they will be a success.”
