Australian-owned womenswear retailer Kookaï has agreed a deal with Shaftesbury Capital to open its debut permanent UK location on Carnaby Street.
The 1,800 sq ft space at 37 Carnaby Street, which will open in the coming months, will stock the brand’s contemporary range of womenswear.
William Oliver, director of retail and restaurant leasing at Shaftesbury Capital, said: “This fresh version of Kookaï coming to Carnaby Street for a UK debut, closely following in Edikted’s footsteps, reinforces Soho’s position as the sought after launch destination for brands. Its vibrant mix and visitor audience draws in both emerging and established retailers, alongside the long-standing success that has become synonymous with the neighbourhood.”
Bianca Vagner Cromb, creative director at Kookaï, added: “As a brand we’re making major moves towards growth, and our upcoming UK debut in Soho is a major milestone. A location such as Carnaby Street provides an optimal opportunity to connect with our customer demographic, whilst the destination’s reputation for uplifting similar brands in their transition into the UK market ensures we are well-positioned for a successful debut.”
