British luxury lifestyle brand Barbour has opened a new store at 37 Neal Street in Covent Garden’s Seven Dials neighbourhood.
The store is centred around Barbour’s fresh design concept of New Heritage, which “celebrates its dual identity as both historic in legacy and contemporary in design”.
Paul Wilkinson, group commercial director at Barbour, said: “Our New Heritage stores are here to tell the authentic story of our brand to consumers and connect with our unique heritage as well as offering one-off, limited edition Re-Loved jackets and re-waxing services under our wax for life program, showcasing the business’s commitment to extending the life of our garments. Neal Street provided the perfect location for this type of store with a large international consumer, nestled with global brands and independent concept stores.”
Michelle McGrath, executive director at Shaftesbury Capital, added: “Barbour is an iconic British brand, steeped in history and committed to high-quality craftsmanship. It is therefore fitting that the brand will open on Covent Garden’s Neal Street with the introduction of its New Heritage concept, which marries archive inspiration with modernity.
“As stewards of Covent Garden, it is important to Shaftesbury Capital that we continue to evolve the offer, adding concepts that both complement and enhance the neighbourhood’s distinct character, and the new Barbour store does exactly this.”
