Homebuilder Cala has launched a new business division as part of its growth strategy for the South of England.
Cala Southern will spearhead the company’s westward expansion and enhance its presence in Dorset, Hampshire and Southern Wiltshire.
The new division will be led by incoming managing director Rod Martin who has worked across the housebuilding sector for almost 25 years.
Kevin Whitaker, CEO of Cala Group, said: “Our strategy to expand Cala’s presence in the South West of England has taken a significant step forward. The expertise within our team and success of our high-quality, sustainable homes across England, have given us the confidence to invest in Cala Southern.
“Cala is well-positioned to achieve our goal of building over 4,000 homes by 2029, across the group. Aligned with this ambition, our teams throughout the UK are proactively looking to invest in sites with and without planning permission, for both short-term and future development. They have the skill and financial backing to unlock potential across the full range of planning and development opportunities.
“We’re delighted to welcome Rod to the Cala Southern business. His extensive experience and deep understanding of the local market and our customer profile will further strengthen our team as they continue to invest in opportunities across the new patch.”
Martin (pictured) added: “I’m thrilled to be joining Cala at such an exciting time as we announce the launch of the Southern division. The business is already in a strong position, with 1,800 homes in the pipeline to be delivered between now and 2028. We will soon be opening our new head office in Winchester, which will perfectly position Cala to further capitalise on markets across Dorset, Hampshire and southern Wiltshire. We are focused on building on Cala’s success in the region to date and look forward to forging new relationships as we further expand the business.”
