Cameron Homes has acquired a 7.9-acre development site in the west Leicestershire village of Witherley.
The open pasture land, which is located two miles from Atherstone town centre, was brought to market by Fisher German having been promoted through the planning system by Hollins Strategic Land.
Cameron Homes has appointed White Ridge Architecture to prepare a reserved matters planning application for submission during Q1 2026.
Outline planning consent for 50 houses was granted by Hinckley and Bosworth Borough Council earlier this year.
John Hickman, group land director for Tara Group and Cameron Homes, said: “We have a long history of developing quality homes around Atherstone and across the Borough, so we’re delighted to acquire this prime site. As we make strategic moves to expand our area of operation and increase the number of homes we deliver year on year, the popular Leicestershire and North Warwickshire commuter villages are a key target.
“This land is a natural extension to Witherley village and convenient for amenities and schooling. We look forward to submitting a Reserved Matters application early next year and working with the Borough Council, stakeholders, elected members and local people as it progresses through the planning system.”
