Lifestyle and apparel brand Carhartt WIP has signed for a new flagship 4,000 sq ft store in Soho.
The company is relocating from its current location at 72-74 Brewer Street to a larger unit at 33-35 Brewer Street later this summer.
The space will be designed by creative director Salome Faeh and Milan-based architect Andrea Caputo.
Michelle McGrath, executive director at Shaftesbury Capital, said: “Soho is synonymous with creativity, authenticity, and cutting-edge fashion, so to have a leading brand such as Carhartt WIP, which encompasses all of these qualities, expands its footprint within our destination, cements its strong market positioning.
“Carhartt WIP has a great understanding of the West End customer, and we are proud of the relationship that we have built with them over time, culminating in this flagship signing. Their dedication to the neighbourhood is matched by other leading, international brands, similarly seeing the opportunity continued investment in Soho can create.”
