Luxury perfume house Creed has opened a 365 sq ft flagship store at 14 King Street in Covent Garden.
The store boasts a unique new design concept and is Creed’s third standalone boutique in the UK.
Michelle McGrath, executive director at Shaftesbury Capital, said: “Creed’s innovative and timeless approach to perfumery is a leading example of the calibre of brands we always seek to attract to the destination. Covent Garden’s carefully curated blend of internationally renowned and independent concepts continues to make the destination stand out across the market, and we look forward to seeing the bespoke King Street flagship boutique flourish amongst our strong tenant line-up.”
Sarah Lynn, managing director at Creed UK, added: “Like Creed, Covent Garden has a rich heritage and legacy, so it has always been a destination of choice for us. We are so thrilled to have established our flagship boutique amongst the very best names in retail and look forward to introducing a truly luxurious shopping experience with our largest array of hand-crafted fragrances yet, to a brand-new audience.”
