Dominus makes two senior hires to help launch student housing platform

By
BE News Team

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Dominus has made two new senior hires ahead of the launch of its student housing platform in 2026.

John Blanshard has joined the firm as director of PBSA and Sarah Reynolds has been appointed as PBSA operations director.

Blanshard most recently served as director of asset management, student housing (UK) at Mapletree and prior to that, he was chief customer officer at Unite Students and director of operations at Grainger.

Reynolds, who chairs the Association for Student Residential Accommodation (ASRA), led customer-focused operations at iQ Student Accommodation prior to joining Dominus and has more than 20 years of leadership experience across student living and retail.

Blanshard and Reynolds will be responsible for preparing the business to launch its new student platform, creating a new in-house brand, building relationships with university partners and delivering premium student homes tailored to modern academic and lifestyle needs.

Blanshard said: “Dominus has an exciting opportunity to shape the next generation of student living in London and beyond. I’m thrilled to be joining at this key moment to help create a brand that not only sets new standards for the sector but enhances the student experience in the capital.”

Reynolds added: “Students today want more than just a place to stay – they want community, wellbeing and a home that grows with them. I’m delighted to join Dominus and look forward to building an operational platform that will exceed these expectations.”

Preet Ahluwalia, chief executive officer at Dominus, said: “Welcoming John and Sarah to the team is a key next step as we look to launch our student platform in 2026. Their expertise in PBSA, combined with our hospitality and operational track record, will deliver market-leading developments in the heart of London that will create a best-in-class student living experience. We look forward to working with John and Sarah to welcome more top talent to our growing student housing team.”

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