Drone maker DJI | Hasselblad has taken 2,800 sq ft at 2-6 Corporation Street in Birmingham city centre for its first European store.
The company has signed a five-year lease on the ground and basement floors of the six-storey building for DJI’s first UK outlet and the only combined DJI | Hasselblad experience store outside of the Far East.
Majid Shah of DJI | Hasselblad, said: “We are very pleased to have worked with FHP to secure this excellent location for our first DJI | Hasselblad experience store in Europe. Birmingham is a young and vibrant city with major brands that attract a high footfall but it also offers more cost effective rent than comparable units in London. We are hopeful that the new store will perform well and have plans to explore other openings in the UK in the near future.”
Oliver Marshall, director at FHP, added: “We’re thrilled to bring two huge global brands to Birmingham city centre. DJI and Hasselblad are iconic names in visual technology and it’s exciting that they have chosen the city to launch their first experience concept in Europe.
“2-6 Corporation Street benefits from an attractive glazed frontage on the corner of New Street, in close proximity to Grand Central and New Street Station. Its location nearby several established national occupiers, provides DJI | Hasselblad with an ideal base from which to grow its UK presence.”
Johnson Fellows acted on behalf of the landlord, Birmingham City Council.
