Experiential events business Immersive Everywhere has signed for 19,000 sq ft at Metrocentre in Gateshead for a ‘Peppa Pig: Surprise Party’ experience.
Opening later this year, the immersive experience will “transport visitors into the world of Peppa Pig, inviting them to help make Peppa’s Surprise Party the best one ever”.
Designed for children aged one to six, the venue will take visitors on a series of “exciting adventures” as they explore iconic scenes and interact with their favourite characters before ending the two-hour experience with a special surprise party for Peppa Pig. The space will feature themed birthday party rooms, a retail offering and food and drink options.
Elliot Hargreaves, chief executive officer at Immersive Everywhere, said: “We are truly excited to bring the world of Peppa Pig to life in a whole new way at Metrocentre, Gateshead. Peppa Pig: Surprise Party is a huge milestone for us and reflects our commitment to creating exceptional, memorable experiences for families. This will be the first-ever immersive live experience for children of this age that allows them to actually step into an episode of Peppa Pig.”
Matt Proulx, senior vice president of global experiences, partnerships and music at Hasbro, added: “As a leader in experiential entertainment, we’ve entrusted Immersive Everywhere with bringing Peppa’s world from the screen to real life. Choosing the right venue was key, and we’re delighted that Metrocentre will host this experience. This is a huge step in bringing an authentic and fun adventure to Peppa’s littlest fans in her home market, the UK. ‘Peppa Pig: Surprise Party’ is just one of many exciting Peppa Pig experiences planned for 2025.”
Ben Cox, director at Sovereign Centros from CBRE, asset managers of Metrocentre, said: “Immersive Everywhere is a leader in creating world class, one-of-a-kind leisure experiences that truly connect with audiences. We’re thrilled that they’ve chosen Metrocentre as the home for the UK’s first ‘Peppa Pig: Surprise Party’ – a testament to the strength of our family-focused catchment. This exciting addition pushes the boundaries of retail and leisure, reinforcing our commitment to investing in dynamic experiences that bring joy to our visitors and the local community.”
