Frasers Group has signed a long-term lease on a 101,921 sq ft unit at M&G Real Estate’s Fremlin Walk retail destination in Maidstone town centre.
The retailer will fully refurbish the former House of Fraser unit into a flagship store for Kent featuring several of its brands under one roof, including Flannels and Sports Direct.
Kerry Williams, portfolio director for M&G Real Estate, said: “We are delighted that Frasers Group has not only committed its long-term future to Fremlin Walk, but also selected Maidstone as a location for one of its new flagship concept stores. House of Fraser has been a key footfall driver for the town centre for several years, and we firmly believe that this new enhanced store will attract shoppers from across Kent.
“The continued presence of big name brands such as Frasers Group demonstrates the confidence that major UK and international retailers have in Fremlin Walk which continues to attracts strong footfall throughout the year. As we continue our efforts of creating a diverse and vibrant shopping environment, we hope to welcome share more exciting leasing news over the course of the year.”
David Legat, from Knight Frank, added: “Completing this flagship letting and bringing the three incredible brands of Frasers, Sports Direct and Flannels to Fremlin Walk secures the scheme as a retail led destination long into the future. Fremlin Walk has now firmly cemented its position as the centre of Maidstone. We look forward to building on this success and announcing more exciting brands to our line up in the near future.”
Knight Frank and Green Partners are retained letting agents for Fremlin Walk.
