Home decor brand Graham & Brown has agreed a deal to open its first physical retail outlet at 187 Kings Road in London’s Chelsea.
The fourth-generation family business, which has historically traded online only, has signed a 10-year lease on the 1,102 sq ft retail space with Martin’s Properties.
Iona Graham, from Graham & Brown, said: “Opening our flagship London showroom on the King’s Road marks a significant milestone for the brand, and we’re delighted to be bringing Graham & Brown to one of the most iconic roads in London in this exciting new chapter in our brand story. Our flagship showroom embodies our design-led philosophy, offering customers the chance to experience the quality of our products firsthand, supported by our expert in-store team.
“As a fourth-generation family business, I believe my great-grandfather, Harold Graham, and his best friend, Henry Brown, would be immensely proud of what Graham & Brown has achieved, the result of nearly 80 years of innovation and craftsmanship.”
Brook Stotesbury, head of commercial asset management and investment at Martin’s Properties, added: “Following a growing trend of online retailers setting up a physical presence on the high street, this established retailer can now benefit from further brand visibility and customer interaction to showcase their quality products, taking advantage of an excellent local neighbourhood catchment. The deal also underpins that omni-channel retail strategies that adapt to changing consumer habits will continue to be the winners of the sector.”
Richard Bourne, CEO of Martin’s Properties, said: “We are delighted to welcome Graham & Brown to 187 Kings Road and look forward to working with them to drive footfall and sales. As a family owned business, it is great to welcome another family business with an excellent track record to the portfolio. We are confident they will make the unit a success and add to the vibrant, diverse offer on the Kings Road.”
