Unibail-Rodamco-Westfield (URW) has agreed a deal with Wake The Tiger to open a 80,000 sq ft immersive art experience at Westfield London.
The ‘Amazement Park’ is due to open at the centre in summer 2026 and will invite Londoners and tourists into a “parallel world of imagination and otherworldly art”.
Jacinta Rowsell, managing director of customer and retail operations, Northern Europe, at Unibail-Rodamco-Westfield, said: “As we continue to evolve our centres, Wake The Tiger is a bold, strategic addition to our leisure line-up at Westfield London. It reflects our commitment to creating world-class, mixed-use destinations where leisure, entertainment and purpose come together to deliver culturally rich experiences beyond traditional retail.
“The signing of Wake The Tiger is grounded in shared values of sustainability and cultural engagement, perfectly aligning with our Better Places strategy. With 96% of Londoners shopping to escape the everyday, we’re proud to transform one of Westfield London’s anchor spaces with this genre-defining concept.”
Graham MacVoy, co-founder and CEO of Wake The Tiger, added: “When we conceptualised Wake The Tiger we knew we were taking a risk to create something unique, utilising decades of experience and working with hundreds of creatives at the cutting edge of storytelling. It’s been phenomenally successful with over 500,000 visitors since opening and now is the time to bring Wake The Tiger to the capital.
“This West London expansion marks a major leap in scale, ambition and reach. In tandem with the announcement, there are a limited number of exclusive investment opportunities for visionaries to join Wake The Tiger’s mission: Inspire. Disrupt. Believe. For a better world.”
Luke Mitchell, co-founder and chief creative officer at Wake The Tiger, said: “This is a culmination of over 20 years of creative world-building, from our ground-breaking festival, Boomtown, to a new genre of immersive visitor attractions: Amazement Parks. The space in Westfield London has totally blown our mind. It’s as if it was created for us and we can’t wait to transform it into an alternate dimension.
“Westfield London is an extraordinary stage for our creative vision. We’re transforming 80,000 sq ft into a world of raw, unbounded art, with serious depth. Our mission is to use this space to bring joy, curiosity and connection to the heart of one of the UK’s most dynamic urban environments.”
