International baby and parenting retailer ebebek has signed for its first location outside of the South East at the Merry Hill centre in the West Midlands.
The retailer has taken a 9,689 sq ft store adjacent to ASDA in the Lower Mall. The store will stock ebebek’s range of specialist baby and parenting products from a variety of brands, spanning car seats, pushchairs, furniture, clothing, toys, as well as feeding and weaning products.
Alistair Winning, leasing manager at Redical, said: “Our offer continues to grow and diversify as a direct result of the stellar reputation we have built over the last five years, as a top 10 UK super regional. As we enter this new chapter of Redical ownership, brands recognise the importance of operating within Merry Hill, and ebebek signing for its first store outside the South East attests to this. We know the brand will resonate with the destination’s extensive reach and family demographic, and look forward to their success.”
Faruk Giray, UK country director at ebebek, added: “The signing of our Merry Hill store is another exciting step forward in our UK growth journey. As we continue to invest in the UK market, our focus remains on bringing ebebek’s unique retail experience closer to families across the country. The West Midlands represents a key region for us, with a strong and growing community of parents seeking trusted baby and parenting products. Merry Hill offers an excellent opportunity to connect with these families in a well-established retail destination and we look forward to becoming part of the local community.”
Time Retail Partners and JLL acted for Redical and Orme Property represented ebebek.
