Commercial property technology platform Kinexio has agreed a partnership with footfall providers PFM Intelligence Group, Sensormaric (ShopperTrak) and Axper to provide enhanced data and analytics for retail and mixed-use schemes.
The new partnerships will allow retail landlords and asset management teams to overlay data on footfall and visitor behaviour with sales and operational data to deliver insights to multiple stakeholders such as tenants, investors and management teams. The insights will be used to set and adjust rental levels rates and underpin asset valuations.
Mark Bruce (pictured), data and insights director at Kinexio, said: “As the way assets are managed continues to evolve, we want to empower our customers with the tools and insights they need to have a deeper understanding of performance. This partnership with the leading footfall data providers allows us to provide a bespoke view into performance on both a granular and a portfolio level.
“In my experience the ability to identify, for example, poor performing tenants for early intervention can deliver 2-5% uplift in portfolio-wide sales and reduce tenant churn by up to 10%. These data sets can protect NOI and longer-term asset value, which is game-changing.”
Tim Drayton, commercial director at PFM Intelligence Group, added: “The Kinexio platform is delivering a fresh new perspective of retailer and asset performance, which we believe will help drive industry success as the commercial retail industry continues to evolve. We’re excited to partner with Kinexio, with our data supporting the provision of the complete picture of not just density of movement, but how that translates into sales, and ultimately asset and portfolio performance.
“Through the Kinexio platform the ability to collect data faster, and to disseminate insights to the right stakeholders improves productivity and decision making. Having a clear picture is something that the industry has been striving for and working with Kinexio that has now been brought to life.”
