Landsec has completed more than 25,000 sq ft of retail and F&B leasing deals across Victoria, London.
Incipio has chosen Victoria to launch its eighth dining concept, the 10,000 sq ft Miami-themed The Palm House, which is split across two floors and include an immersive Cuban-themed ‘hangout’ upstairs.
At Cardinal Place social enterprise coffee company Change Please is taking 560 sq ft, international casual dining chain Five Guys has signed for 4,000 sq ft and piri-piri chicken brand Casa do Frango is taking 4,500 sq ft at Nova Food.
Retail deals have been secured with athleisure brand Sweaty Betty, which opened a 2,250 sq ft store earlier in the summer and Barclays Bank, which has taken just under 4,000 sq ft.
Nik Porter, head of retail brand account management at Landsec said: “Over the past few months, we’ve seen sustained demand for space across Nova and Cardinal Place. At both locations, our brand partners benefit from the high levels of tourism in the surrounding areas, plus a strong catchment of office workers and residents, cementing Victoria as the go-to destination for brands looking to expand within the capital.”
“Thanks to our new strategy, we’re well positioned to work with brands who are looking to grow, helping them to drive their performance and creating value for their businesses as well as the local economy.”
Mark Smith, chief operating officer at Sweaty Betty said: “We were thrilled to open a shop in Victoria’s vibrant community this summer, mere steps away from Sweaty Betty’s new support office headquarters. This new store solidifies Sweaty Betty’s presence in this area and serves as a go-to destination for fitness and wellness enthusiasts. We love being in the centre of London and the store is already performing above expectations.”
Ed Devenport, CEO of Incipio added: “After announcing our ambitious growth plans earlier this year, we’re delighted to be making our debut in Victoria. As our footprint grows, we’re looking to partner with businesses who understand the value of working together to deliver vibrant, successful spaces so that we can continue to bring our elevated dining concept to new audiences.”
Cemal Ezel, founder and CEO at Change Please, said: “Much of the support we provide is funded by the profits we make through our coffee shops, so securing the right location in a high footfall area is key. Our new space in the heart of central London will allow us to provide even more living wage barista roles for local people experiencing homelessness. Working with Landsec as a key partner is invaluable for our mission to grow and to support more people out of homelessness whilst providing an outstanding coffee and food offer.”
And Edward Power, property acquisition manager at Five Guys, said: “We’re investing in new locations across the UK, and we identified Victoria as a priority area for us. Partnering with Landsec has allowed us to expand into another exciting London market and bring Five Guys to the thousands of people who live, work and play there.”
