London Designer Outlet (LDO) recorded its best ever Black Friday sales performance in the outlet’s 10-year history, exceeding 2022’s record breaking performance by 8.6%.
The fashion and lifestyle outlet recorded an 8.1% rise in footfall across Black Friday week, compared with the same period in 2022, with menswear sales soaring 123.4%. The outdoor and footwear categories also performed well, posting a 37.6% and 30.2% increase on 2022, respectively. Black Friday helped to boost LDO’s sales to more than £9m in November – a new record high.
Matt Slade, retail director at Quintain, said: “As we approach Christmas, and shoppers continue to navigate the cost-of-living crisis it’s clear, from our record-breaking November and best-ever Black Friday performance, that shoppers are increasingly choosing outlet destinations.
“The continued confidence brands have in our destination has played a key role in shopper’s increased preference for outlet shopping. With big brands such as The North Face, Levi’s and Lindt investing in upgrading their stores at LDO, bringing more collections and an enhanced shopping experience, shoppers have increased access to their favourite brands without comprising on the blend of affordability and premium quality offered by outlets.”
Daniel Tomkinson, general manager at London Designer Outlet, added: “Whilst some retail destinations’ Black Friday performances fell below expectations, the LDO continued to thrive last month. Achieving yet another record -breaking month, November’s performance demonstrates the value of experience and affordability for today’s shoppers. Our delivery of affordable premium quality alongside a variety of food and beverage options, allows time poor and money conscious shoppers to get the most out of their time and money with us, making outlets increasingly the retail destination of choice.”
