Global chocolate manufacturer Lindt & Sprüngli has signed for a circa 6,500 sq ft flagship store underneath Landsec’s Piccadilly Lights in Central London.
The store, which will be the first of its kind in the UK, is due to open in spring next year.
Faythe King, retail, D2C and e-commerce director at Lindt & Sprüngli UK & Ireland, said: “We are thrilled to bring the exquisite taste of Lindt chocolate to the heart of London, offering a unique, enchanting experience for chocolate lovers—something truly unique to the UK. This marks a significant milestone for Lindt & Sprüngli as we expand our presence in one of the world’s most dynamic and vibrant cities. Our passion for captivating the world with our chocolate remains as strong as ever, and we can’t wait to share more details about this exciting new chapter soon.”
Pablo Sueiras, head of retail brand account management at Landsec, added: “The best brands look to invest in the top destinations that command the highest levels of footfall. Located directly below the world-famous Piccadilly Lights, which attracts millions of visitors from all over the world each year, Lindt’s UK flagship will bring their brand to life with new experiences in an unbeatable location in London.”
