Premium British fragrance and body care brand Molton Brown has signed for a 1,140 sq ft pop-up store at Cotswolds Designer Outlet in Tewkesbury.
The deal ensures the 136,000 sq ft outlet centre will mark its first 12 months with 100% occupancy.
Louise Evans, asset management and leasing director at Multi-Realm said: “Molton Brown is a perfect fit for Cotswolds Designer Outlet as this category is currently making a shift to premium as consumers trade up to high quality, ethical formulations. With eco-conscious packaging and sustainably sourced ingredients there are many parallels with the positioning of our scheme and we are excited to see this prestigious brand join our line up.”
Simon Tothill, property and development director at the scheme’s developer, Robert Hitchins, added “As we reflect on our first year of trading, I am delighted to be welcoming Molton Brown and see this as an excellent bellwether for the scheme as our guests have consistently shown that they prioritise quality brands. We have seen excellent growth in the personal care, bath and beauty category and look forward to this prevailing as outlet shopping becomes more and more lifestyle driven.”
