Heritage sports and lifestyle brand New Era has signed for a new 2,500 sq ft flagship store on London’s Oxford Street.
The brand will occupy the ground and four upper floors at 386 Oxford Street on a 10-year lease. The coroner building is located adjacent to Selfridges and close to Bond Street station.
Founded in 1920, New Era has evolved from a family-owned cap manufacturer into a globally recognised brand, which is best known for its iconic 59FIFTY cap.
Callum White, associate director in retail at Savills, which acted for the landlord on the letting, said: “The momentum on Oxford Street is accelerating, with the upcoming pedestrianisation acting as a powerful magnet for global retailers. New Era’s arrival is another vote of confidence in this shifting energy, proving that top brands are eager to plant their flags ahead of a reimagined, traffic-free environment.”
