Technical outdoor and sportswear brand Montirex has signed to open a 3,000 sq ft pop-up store on South John Street at Liverpool ONE.
The store, which is due to open in the autumn, will stock the brand’s menswear and womenswear collections in addition to exclusive apparel that cannot be found in any of its concessions globally.
The space will also provide a central hub for the Montirex community, hosting regular events and visits from sponsored athletes.
Rob Deacon, director of asset management at Grosvenor, said: “Born in Liverpool and now a globally recognised brand, Montirex’s store is a fantastic addition to Liverpool ONE. The store design concept, merchandising range, and marketing reflect our objective of creating showcase spaces in which the very best retailers can create unique expressions of their brand.”
Daniel Yuen, co-founder of Montirex, added: “It is a dream come true to be launching our debut pop-up store in the place we love so much. Liverpool ONE is the heart of the city, so to be in such a prominent location is perfect for us. We’re looking forward to welcoming our Montirex community to our new home, filled with exclusive products and events. There really is no better way to celebrate our fifth anniversary.”
