Café and lifestyle brand EL&N Café has signed for nearly 8,000 sq ft at Hammerson’s Bullring centre in Birmingham.
The “most instagrammable café in the world” has taken a unit on New Street adjacent to Zara, which features an expansive 20m double height frontage.
Toby Tait, director asset management at Hammerson, said: “Across our Birmingham estate, we are passionate about delivering best-in-class experiences for our visitors to enjoy. EL&N Café will bring something new and exciting to the destination, and their selection of Bullring for a regional debut location is a clear sign of their confidence in Bullring and Birmingham more generally.
“EL&N Café will deliver a unique atmosphere that we know will appeal to the people of Europe’s youngest city and we can’t wait to see it open later this year.”
Alexandra Miller, founder of EL&N Café, added: “Opening our Midlands’ debut is a major milestone for us. We are delighted to be coming to Birmingham and there is no better location to be than the iconic Bullring. When I launched the brand, my goal was to provide consumers with a memory that could last forever and opening a space in a renowned destination like Bullring is reminiscent of that, I can’t wait to bring this experience to a new demographic of customers.”
