Nike has taken 10,165 sq ft at Merry Hill shopping centre near Dudley, in the West Midlands, for its community-focused concept Nike Unite.
The store, which sits on the lower level of the centre, is the brand’s first within a shopping centre environment and a regional debut for the concept. Nike Unite stores ‘serve and celebrate the people in each local community, and each store is designed to reflect their heart and spirit’ selling a mix of locally curated, everyday essentials and new seasonal products.
Alistair Winning, asset manager at Sovereign Centros, said: “As one of the top 10 UK retail and leisure destinations in the UK, Merry Hill requires a tenant mix that delivers a variety of best-in-class brands, while reflecting its position within the West Midlands.
“We are so excited to welcome Nike Unite, for what will be their first-ever store in this type of destination. The brand and concept align perfectly with our community ethos, elevating the Merry Hill experience and adding to the growing collection of aspirational brands here.”
JLL and Time Retail Partners represent Merry Hill.
