Online fashion retailer Manière De Voir has signed for its first physical store at Hines’ flagship mixed-use development above Bond Street station in London.
The retailer has taken the entire 5,189 sq ft of retail space at Oxbourne House, at 354 Oxford Street, on a 10-year lease.
Hines acquired the site from Transport for London in 2018 on behalf of its Hines European Value Fund and undertook a redevelopment of the building, which has a striking 25m double height frontage.
Reece Wabara, founder and CEO of Manière De Voir, said: “We are delighted to announce Oxbourne House as our London flagship store. We strongly believe that the balance between online and physical retail space is key to growing and solidifying a brand that stands the test of time. We hope to weave ourselves into the fabric of the high street’s resurgence, inspiring other successful online pure plays to become a part of the iconic location which is Oxford Street.”
Emme Batten, director – asset management at Hines UK, added: “Oxford Street continues to be one of the most iconic, popular streets in London and Oxbourne House represents a fantastic addition to the area. This leasing is a great example of our overall drive to attract best in class retailers to our assets to help enhance central London’s shopping experience, while demonstrating how successful retail companies are evolving to combine both physical and online stores. Manière De Voir’s decision to call Oxbourne House home is testament to the capital’s strength as a retail destination.
“It is clear how deeply Reece Wabara cares about his Manière De Voir brand and we are proud to be working with him to bring his vision for a physical store to life in such a prestigious location and supporting his business as it continues to grow and innovate from within the UK.”
Hines was advised by Savills and Colliers. Fletcher Priest is the project’s architect.
