Indoor family activity brand Oxygen has appointed leisure agency Stärka to support its UK expansion plans.
Oxygen is seeking strategically located sites of 20,000 to 30,000 sq ft and Stärka is already in detailed negotiations on a number of sites for the brand.
Stephen Wilson, managing director of Oxygen, said: “Oxygen is breaking new ground, leading the trampolining sector’s consolidation and transforming it by delivering an enhanced customer experience. We need partners that understand our business, can articulate our differentiation to landlords, and have the reach and resources to match our ambition. Stärka provides us with all that and more, and the relationship is already achieving results.”
David Bell, co-founder of Stärka, added: “The trampolining market has been crying out for innovation, which is what Oxygen brings. Its concept is research-driven, commercially proven and has strong backing, both in terms of financial strength and leadership.
“The response from our initial conversations with leading landlords has been very positive; they recognise that Oxygen presents a very compelling answer to the question of how to keep retail and leisure destinations relevant for consumers.”
