Luxury British perfume house Penhaligon’s has opened its first Welsh store at the St David’s shopping centre in Cardiff.
The 450 sq ft store features a fragrance sommelier bar and an engraving station for a fully customisable experience. Shoppers will also be able to take advantage of the store’s re-use and make new service and top-up existing Penhaligon’s bottles.
Nik Porter, head of retail brand account management at Landsec, part of the St David’s Partnership which owns the centre, said: “Our goal at St David’s is to provide guests with unique experiences which can’t be found elsewhere in Wales. The range of established premium brands who are taking space at St David’s mean it’s quickly becoming the go to destination in Cardiff.
“We know that brands like Penhaligon’s are investing in prime, city centre retail spaces which drive footfall and enable in-person customer service whilst also supporting online channels. Destinations like St David’s are therefore becoming increasingly relevant and offer guests the chance to experience the very best retail has to offer.”
