Re:shape has exchanged contracts to acquire the remaining parts of the Ashley House masterplan in Tottenham Hale, London, from Notting Hill Genesis for an undisclosed price.
The site, which was acquired from the housing association following a competitive sales process run by CBRE, will accommodate up to 1,000 new homes. The scheme will add around 520 co-living homes to Re:shape’s co-living platform Project Haven.
Charlie Gayner, founding partner at Re:shape, said: “London’s housing crisis is often framed as a question of volume. It’s not. It’s a question of relevance. We are still building – when we build at all – as if people are buying homes in their early thirties and settling into static lives. The reality is completely different. Renting is long-term. Mobility is higher. Expectations are higher. And yet the product has barely evolved.
“What Tottenham Hale allows us to do is continue to step away from that outdated model and deliver something that reflects demand – professionally managed, flexible living, at scale, and across multiple tenures. That’s where the market is heading, whether the system catches up or not.”
Dan Lutterodt, investment partner at Re:shape, added: “There is no shortage of capital looking at residential. What there is a shortage of is product that can absorb it at scale. Single assets don’t solve that problem. Platforms do. Tottenham is an important piece of that – not just because of the volume, but because it reinforces the repeatability of what we’re building. A pipeline that is planned, structured, and capable of being delivered in a way institutional capital understands. We expect to add further sites in the near term. The direction of travel is very clear.”
