Royal London gets go-ahead for next phase of Mayfair mixed-use scheme

By
BE News Team

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Royal London Asset Management Property has secured planning approval for the next phase of its mixed-use Mayfair Quarter project in Central London. 

Mayfair Quarter is a 1.3-acre site in the heart of London’s prime retail district, bounded by New Bond Street, Brook Street and Avery Row.

Royal London’s plans will see green walls and new landscaping added at White Lion Yard and Lancashire Court, in addition to space for a new restaurant and improved pedestrian access throughout the scheme.

Private members’ club Soho House moved to Lancashire Court in 2024 and the former Victoria’s Secret flagship store is currently being divided into three separate units in line with shifting retail market demands.

Moira Hamilton, senior asset manager at Royal London Asset Management Property, said: “Mayfair is a vital part of central London’s ecosystem, and a project of this scale in the area is rare. We are excited to continue our work reinvigorating one of London’s major visitor destinations and ensuring it meets the demands of contemporary consumers.

“Mayfair Quarter plays an important role in our portfolio and our investment in it demonstrates our confidence in the central London retail market. Mayfair and the West End in particular have seen strong rental growth in the past five years, and we looking forward to creating vibrant, high-quality retail spaces that attract leading brands and independent businesses alike.”

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