Footwear retailer schuh’s kidswear brand schuh Kids has taken a 4,000 sq ft store at the Merry Hill centre near Dudley.
The store, which will open this summer and feature the retailer’s full range of children’s shoes, trainers and boots, sits adjacent to the parent brand’s existing unit at the centre.
Alistair Winning, asset manager at Sovereign Centros, said: “The signing of schuh Kids, which builds on the existing offer of schuh, is testament to our efforts to create long-lasting and successful partnerships with leading retailers. We strive to respond to consumer demand wherever possible, and expanding the offer of existing tenants that our customers love is evidence of this.”
Neil Partington, retail director at schuh, added: “We are delighted to introduce schuh Kids into a new unit at Merry Hill, to provide a seamless shopping experience to our customers in the West Midlands. Meeting the growing demand from kids in the region, the new schuh store will provide a vibrant home for our ever-growing footwear offering. Adapting to changes in the market, the store will move away from traditional gendered categorisation and present each collection by brand, as part of our new 2020 store design concept.”
JLL and Time Retail Partners represent Merry Hill.
