The White Company has signed for its first standalone store in Northern Ireland at Victoria Square in Belfast.
The company has taken 4,900 sq ft on the lower ground floor alongside Reiss, Ted Baker and Sweaty Betty. The new store will open in the autumn.
Sarah King, director of property at The White Company, said: “The new Belfast location is an important opening for The White Company this year and one we identified as a key part of our UK expansion plans. Victoria Square provides a perfect opportunity for our growth and as site for our first store in Northern Ireland.”
Russell Banham, UK head at Commerz Real, added: “Victoria Square has celebrated some significant new and exclusive retail launches and we are pleased to be welcoming the regional debut of the aspirational homeware and lifestyle brand, The White Company. This signing marks Victoria Square’s continued growth and appeal to premium brands who seek to engage with our catchment.”
Lambert Smith Hampton and Savills are joint agents for Victoria Square. Victoria Square is managed by the Lambert Smith Hampton’s Belfast office. SPACE acted on behalf of The White Company.
