Turkish womenswear retailer Abaci has agreed a deal to occupy a 1,418 sq ft unit at London Designer Outlet for its first physical UK store.
Abaci, which specialises in modest fashion, was founded in 1981 in Turkey and since 2017 it has operated in the UK as an online business with occasional pop-ups at John Lewis in White City.
Abaci’s LDO store will stock the retailer’s range of high-quality hijabs, abayas, tunics, coats and evening dresses.
Matt Slade, retail director at Quintain, said: “It is great to see Abaci select LDO for its first UK store as they are such a recognised name in the modest fashion market – a sector which is growing from strength to strength in the UK. Abaci’s move to LDO also follows the trend of more traditionally online brands beginning to take their first steps into the physical retail environment as they look to further showcase their offering.
“By selecting LDO for its first permanent location, Abaci will be a perfect fit for our diverse catchment of shoppers who are looking for high-quality products at outlet prices. Abaci’s arrival continues our ongoing strategy of creating a diverse shopping experience to ensure we remain London’s preferred outlet destination allowing us to draw in shoppers from a huge catchment area.”
