Whitbread has secured planning consent from Westminster City Council for a new 693-bed hotel at 5 Strand in the heart of Central London.
The 16,000 sq m hotel will be operated under the hub by Premier Inn brand on a prime site close to Trafalgar Square. The 13-storey building will be powered solely by electricity generated by renewable sources.
Mark Anderson, managing director for property and international at Whitbread, said: “Hub by Premier Inn was launched a decade ago in St Martin’s Lane, a few hundred metres from 5 Strand. The brand has blossomed into a network of 18 popular hub hotels in Central London and Edinburgh and has become a proven model for bringing our affordable bedrooms into the most central, vibrant and connected locations for our guests.
“Five Strand is an excellent example of how we think the hub by Premier Inn brand can evolve in Central London. It also shows how we can use Whitbread’s strong balance sheet to acquire the best positioned, most accessible, and high-demand locations in the capital to grow our brands. With planning permission now secured we will move quickly to begin construction of the new hotel and deliver a true flagship location for our guests.”
