Whitbread has unveiled ambitious plans to expand its portfolio of Premier Inn and hub by Premier Inn hotels by more than 2,200 new bedrooms across outer London.
The company, which has not opened a new Premier Inn hotel in outer London since 2022, has identified 17 target locations for sites, including Streatham, Silvertown and Stratford.
These targets have been identified using data showing the locations where Premier Inn’s customers want to see new bedrooms. Whitbread’s acquisitions and development manager, James Hall (pictured), will spearhead the company’s expansion plans and is looking to partner with councils, landowners, investment agencies and developers to identify suitable sites for new hotels to benefit from Whitbread’s investment.
Hall said: “Each of London’s boroughs has its own distinct personality and feel, so it’s no wonder that the capital’s appeal to our leisure and business customers extends beyond the city centre. With a strong track record of delivering a wide variety of London sites – from office-to-hotel conversions like Dorset House by the Southbank to innovative developments like the subterranean hub by Premier Inn at The Brunswick Centre – we’re flexible in the opportunities we’re seeking. I look forward to building on existing connections across London and creating new ones that capitalise on the fantastic opportunities for network growth. If you have a site or opportunity that could benefit from Whitbread’s investment, please get in touch.”
The full list of target locations in outer London is:
Abbey Wood
Acton
Beckenham
Canada Water/Surrey Quays
Clapham Junction
Finchley
Golders Green
Greenford Station
Old Oak Common
Peckham Rye
Silvertown
Stratford/Hackney Wick
Streatham
Twickenham
Walthamstow
West Hampstead
Woodford Green
