GPE has agreed a deal with outdoor clothing brand The North Face to expand its global flagship store at Walmar House on Regent Street.
VF Corp – which trades as The North Face – has expanded its footprint at the site by 33%, taking its new space to approximately 10,000 sq ft across the ground and basement floors. VF Corp has signed a 10-year lease on the space.
British fashion brand JOSEPH has also signed a lease for a new store located at Kingsland House, 124 Regent Street, W1.
Sarah Goldman, head of retail at GPE, said: “We’re delighted that two of our Regent Street properties have been selected as the location for these global stores. With footfall growing at our West End properties, and visitors to our capital on the rise, the expansion of The North Face and the presence of JOSEPH further boosts the appeal of this famed shopping district.”
Ignacio Abadias, EMEA real estate manager at The North Face/VF Group, added: “We’re excited to confirm that we will be expanding our presence at our flagship Regent Street store, owing to the increased trading we’ve witnessed here for some time. It’s a testament to the enduring success story of London’s Regent’s Street, as it will become our biggest store in EMEA and second globally. It’s been a great partnership working with GPE to establish The North Face prime retail position on the high street.”
Barbara Campos, CEO of JOSEPH, said: “This year as we celebrate our 40-year anniversary, we are delighted to be opening a new store in one of London’s most iconic shopping destinations. This marks an exciting next step in our brand’s journey and a pivotal moment for JOSEPH as we expand our presence in the UK.”
