UK charity Smart Works is taking pop-up space at 62 Neal Street in Covent Garden.
The Smart Works Holiday Shop will run from 3-23 August and the store will stock a wide variety of fashion, accessory and beauty brands with 100% of the proceeds going directly to the charity.
Smart Works operates eight centres across the UK providing personalised styling sessions for women as well as one-to-one interview advice.
Kate Stephens, CEO of Smart Works, said: “We’re delighted that, for the second consecutive year, we can bring our mission to one of London’s most renowned shopping and entertainment hubs: Covent Garden. At Smart Works, we dress and coach unemployed women for their job interview and 69% go on to get a job within a month.
“This is fashion as a force for good, and we are proud to work with much-loved brands to give an elevated shopping experience whilst raising essential funds. The need for our service has never been greater and we are thrilled to continue our important partnership with Shaftesbury Capital. Together we will help empower more women to job success.”
Michelle McGrath, executive director at Shaftesbury Capital, added: “We are incredibly proud of the difference that Covent Garden can make by bringing the retail community together, delivering a positive impact for women within the UK. We’re delighted to support Smart Works once again, with their important mission of empowering unemployed women, giving them the confidence they need to reach their full potential.”
